As we reach the end of a major event like the World Cup, we can reflect on what this means at a global level. There’s no doubt what a great impact it has in promoting the country taking part and what this implies at an economic level, provided you have good management behind you. People who like sport and rely on it as a driver of social change cannot ignore that as well as in major events, this impact must also be felt everyday specially in sports without mass appeal and those where girls and women are achieving great success.
Giving visibility to these sports and these women must be an undertaking for everyone. From public institutions providing equal support and federations supporting women’s sports as much as men’s, to the public, by attending games and treating professional sportswomen as such, and to the media, by talking equally about the successes of men and women. From corporations sponsoring the efforts of both elite and non-professional sportswomen, or of girls that are starting out. And to society in general, to mothers and fathers with daughters, nieces or cousins that have chosen sport as their path.
Data from the Professional Women’s Sport Association state that while licences for men exceed 2.8 million, for women this figure is not even 800,000. Sportsmen at professional level come to 2,900, while sportswomen come to 1,600, yet when it comes to achieving a medal, for men the ratio is 80% and for women it is 172%. And in the Media the male sports represents the 98.5% and female sports 1.5%. It seems clear that to reach the same level a woman must make a much greater effort, because much progress is still needed and the numbers reflect this.
To reverse the situation you just have to do one thing: believe. Believe that the practice of sports with equal treatment makes for a fairer society for all — men and women. To believe lays the foundations for a more aspirational society, with greater challenges and a higher level of progress for women and for men.