Facing changes quickly and efficiently



For years the term startup has been naturally integrated into our language, but also in our environment and daily lives. Those that were startups at some point, mere fish in the sea at high risk of being eaten by sharks, are now the large multinationals that do the eating. Such is the life of startups, they either evolve or disappear, the latter being most common. According to the data, 90% of startups fail and the 10% that survive are also close to failure.

 

People tend to think that a startup consists of a group of young friends with, perhaps, a great idea, who work in a not so conventional way compared to other companies but with huge difficulties to grow due to the lack of financing, infrastructures, etc… And this concept is actually not completely inaccurate, but is beside the point. The key is that a startup is backed by an idea that seeks to simplify complex processes and jobs, enabling a simple user experience for consumers.

 

Far from clashing against the environment in which startups and large multinationals develop, both models coexist and generate synergies for each of them and for society. If there is something that characterizes startups, it is their financing model, since they go beyond traditional channels such as loans and use business angels or incubators and accelerators. Indeed, large companies have understood that they need to adapt to the changes of our environment and make progress in terms of digital transformation. The best way to do this is to collaborate with startups, so full of talent and agility.

 

For its part, the advantages for startups of entering a corporate accelerator are manifold. The first one being they have direct access to a large company and its customers, with which they can validate the product or service very quickly.

 

This ideal scenario takes place in those cities of the world that top the list the largest startup ecosystems, not surprisingly these are Silicon Valley, New York, London or Beijing. There are no Spanish cities within the Top 20 in the ranking developed by Startup Gemone. And this makes us all lose some competitiveness, since creating a favorable ecosystem for these business models helps to better meet the innovative needs within organizations. It also allows to carry out a disciplined process of planning and assessment of innovation projects, while it also helps, and this is crucial, to inspire the whole organization through new ideas.

 

In short, they add value to companies, to society, and promote agility in a business environment. So it is better to be part of the school of fish which handles the current of the ocean and swims towards infinity, towards the future.